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My Water Shop · 2017–2026

Water to your door in two taps

We designed and built the My Water Shop app for iOS and Android: the first version in 2017, the second in 2021, and now the third is live. The app counts how many days the water will last, reminds customers to reorder in advance and works as a full online store.

My Water Shop app: home, catalogue and payment
Client
IDS Ukraine
Platforms
iOS, Android
Year
2017–2026

About the project

From a reminder to a store

Challenge

Customers forgot to reorder water and the business lost orders. The first version of the app already counted the remaining water. The second one had to refresh the look, simplify checkout and turn the app into a store with a full catalogue.

What we did

We designed and built version 1.0 for iOS and Android, and in 2021 the second one: sign-up, the home screen with the water supply, the shop, checkout and the profile. We built one design system so new features are easy to add. Checkout is based on an analysis of hundreds of user interviews. Version 3.0 is already live.

Outcome

The home screen shows the supply in days and repeats an order with one button. The app became a store: an item gets from the catalogue to the basket in two taps, and checkout fits on one screen.

Services
  • UX/UI design
  • iOS development
  • Android development
  • Design system

The service today

250 000+customers across Ukraine
100K+downloads on Google Play
3app versions, all ours

Customers: mywatershop.com.ua; downloads: the app’s Google Play page, October 2026.

The app today

From the water supply to bonuses

Version 3.0 screens from the App Store listing. Pick a step and the phone shows it.

The supply on the home screenCataloguePaymentThe orderGreen BagReferral programme
  1. The supply on the home screen

    How many days the water will last is right on top. Next to it: the delivery address, offers and products for you that go to the basket with one button.

    The supply on the home screen
  2. Catalogue

    Water in 18.9 l bottles and in small bottles, drinks, combo sets, water equipment and goods for home and office.

    Catalogue
  3. Payment

    Google Pay or a saved card, a promo code, bonuses and a receipt by e-mail. The total and the Confirm button are on the same screen.

    Payment
  4. The order

    Address, delivery date and time window, payment method. A completed order can be rated or repeated with one tap.

    The order
  5. Green Bag

    A social and environmental initiative: customers collect used bottles in a special bag and the service takes the plastic for recycling.

    Green Bag
  6. Referral programme

    When an invited friend gets their first order, both receive 60 UAH on their bonus account.

    Referral programme

Product history

How ordering water moved to the phone

My Water Shop delivers Borjomi, Morshynska and Myrgorodska water. The second version of the app continues a path that started with a website and a call centre.

  1. 2016

    Website and call centre

    Customers forgot to reorder and ran out of water. The website and the call centre did not solve this.

    ⅓of a month a customer could go without water
    2–3months lost per customer in a year
  2. 2017

    App 1.0

    The first version, designed and built by us. The app showed how much water was really left and let customers reorder in a couple of taps.

    • Remaining water forecast
    • Card payment, Google Pay and Apple Pay
    • Digital receipts
    • Group purchases
    • One formula for the remaining water
  3. 2021

    App 2.0

    The second version, ours as well.

    • A fresh look and one design system
    • An interface ready for new features
    • A simpler checkout
    • A more stable app
  4. Now

    App 3.0

    The third version is already live. Its App Store screens are shown below.

The home screen in version 1.0 and version 2.0
1.02.0

Home screen

See how many days your water will last

The home screen shows the water supply in days. Colour tells you when to reorder: the ring stays blue while there is enough and turns red when the water is running out. The last order can be repeated with one button.

  • ~28days: plenty of water
  • ~3days: time to reorder
Home screen: a 28-day and a 3-day water supply, order details

The main constraint: keep the screen light and leave customers’ habits as they are.

Sign-up

A simpler sign-up

We simplified data entry, made errors easier to spot and added all the legal information users need. Then the customer picks a city and the app shows the prices for that region.

My Water Shop welcome screen
Choosing a city for regional prices
Shop: large bottles, bottled water and a product page

Shop

A whole store in the app

The app used to do one thing: order water. Now it has a catalogue with categories, brands and recommendations, and any item is two taps away from the basket.

  • Large water bottles
  • Bottled water
  • Together is cheaper
  • Coolers and equipment
  • Add-ons

Checkout

The whole order on one screen

Checkout was the most complex module, where business requirements meet what the customer expects. We analysed hundreds of user interviews and put everything on one screen, from the address to the payment.

BasketDetails and paymentDelivery date
  1. Basket

    The basket shows the total right away, and below it the app suggests items worth adding to the order.

    Basket
  2. Details and payment

    Address, date and time, aqua points, delivery, the total and the payment method: Apple Pay or a saved card.

    Details and payment
  3. Delivery date

    The customer picks the date in a calendar without leaving checkout.

    Delivery date

Profile

Everything about the customer in one place

The profile now also holds the app settings: personal details, delivery addresses, purchase history, payment cards and the loyalty programme with aqua points. Customers can pick an emoji instead of an avatar.

Profile with an emoji instead of an avatar
Delivery addresses and the emoji picker

The idea

The application reminds you in advance of when you need to order water. Ordering water takes just two touches.

From the project description on Behance

Want the same?

Let’s talk about your project

A water delivery app for IDS Ukraine: we built versions 1.0, 2.0 and 3.0. The supply in days, a store and ordering in two taps.