Apteka Dobroho Dnia · 2018
The whole pharmacy in the customer’s pocket
We designed and built an iOS and Android app for the Apteka Dobroho Dnia pharmacy chain: a virtual bonus card, a catalogue, a pharmacy map and a personal account with reorders and medicine reminders.
- Client
- Apteka Dobroho Dnia
- Platforms
- iOS, Android
- Year
- 2018
About the project
A loyalty programme that moved to the phone
The chain already had its own loyalty programme, a large customer base and many pharmacies across the country. It needed a mobile app to bring all of this together.
We designed and built the app for iOS and Android: a home screen with the bonus card, the catalogue, a pharmacy map, a personal account, purchase history and medicine reminders. We drew an icon set and put together the palette and typography.
The app covers every main customer scenario, from the barcode at the till to a repeat order.
- UX/UI design
- Interaction design
- Icon set
- iOS development
- Android development
The client’s brief
We are Apteka Dobroho Dnia, the largest pharmacy retailer in Ukraine. We have our own loyalty programme, a large user base and the largest network of outlets. We need a mobile app.From the project presentation, 2018
Bonus card
The loyalty card now lives on the phone
The bonus balance, purchase history and network news open on the home screen. At the till the customer shows the virtual card’s barcode, so the plastic one can stay at home.
Show the barcode at the till and the bonuses are added automatically
Purchase history
Network news2
Catalogue
The whole range, one search away
Six colour-coded sections lead to the right shelf in one tap. Each product page has the instructions, reviews and the nearby pharmacies that have it in stock.
Sore throat lozenges, orange, 24 pcs
Active ingredients: 2,4-dichlorobenzyl alcohol 1.2 mg, amylmetacresol 0.6 mg, ascorbic acid 33.5 mg. Other ingredients: levomenthol, orange flavouring.
044 236 22 11093 111 22 33
Mon – Fri8:00 – 22:00Sat – Sun9:00 – 20:00
Pharmacy map
The nearest pharmacy and the way there
The map shows the network’s pharmacies around the customer. Each one has opening hours, phone numbers, payment options and the distance, with the route drawn right away.
- Opening hours
- Phone numbers
- Route
- Card payment
- My pharmacies
Personal account
A pharmacy that remembers your medicines
The account gathers everything that repeats: orders, courses of medicine and pickup status.
Reorder in one tap
Every purchase is kept with its items and total. Medicines bought regularly can be ordered again with one button.
The course of medicine under control
Customers add a condition, their own or a relative’s, and the medicines for it. The app shows the last dose and warns when the medicine is about to run out.
The order is ready when the push arrives
The network reports the order status, how long it waits at the pickup point and important news for the region.
Bonuses down to the hryvnia
Every bonus earned or spent is labelled: where, when and how much.
Style
A green cross people recognise
The interface rests on the network’s brand green and a white field. We drew a custom set of line icons for the app, and Proxima Nova keeps the text rhythm.
- Brand green
#40B649 - Buttons
#2CE641 → 31B488 - Text
#000000 - Secondary text
#999999 - Background
#FFFFFF
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App design and development for the Apteka Dobroho Dnia pharmacy chain: a bonus card, a catalogue of 17,000 products, a pharmacy map and medicine reminders.